WORK

Information

This photographic project came up to my mind in 2003. I ever found curious the individual differences in reaction to meat pieces in the butchery counter. I found really strange that some people was peeved if in the refrigerator aisle there was a dead pig or chicken head. It seems that if in the butchery fridge the head of the animal “is exhibited” it changes also the perception of the object as a whole, as well as of the buying action. My work, based on this observation, is a kind of experiment about the relation between presentation and interpretation of an image. It is certainly not an attempt to sustain vegetarianism against people who eat meat. Thus, I decided to collect a good amount of shoots of dead animal heads. These heads were previously fixed with pins and frozen, then I shoot the head only after taking the pins off.